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Don't Automatically Dismiss The Content Network!

Citation added: June 18th, 2008, 6:47 pm
If you are like me, when you implement PPC campaigns one of the mental notes you have in your checklist is to go into the Campaign Settings for each campaign and prevent your ads from running on the content network. It turns out that this might be a mista
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AdWords Optimizer by ClickMuse

Citation added: August 17th, 2006, 1:48 pm
This tool is designed to get people to think in terms of split-testing, experimenting and constantly tweaking their ads. And it saves oodles of time. Many early users are already saying it has cut down their Adwords "tweaking" time by 75%.
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