Pay Per Click Citations > 'Google'
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Learn the Google AdWords API with Video and Useful Documentation
Citation added: June 20th, 2008, 6:42 pm
On Google Groups, the AdWords API Advisor shares some videos and useful documentation on how to get the most out of the Google AdWords API.
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api | article | google | internetadvertising | sem | searchenginemarketing | ppc | video | howto | tutorial
PPC Negative Keyword List What About Google s Negative Keyword Tool
Citation added: June 12th, 2007, 3:47 am
Negative keywords are search terms that prevent your PPC ad from being shown. They are helpful to increase ROI by eliminating searches that are on the same topic and match your target keywords for your PPC ads, but have a non-commercial intent, so are unl
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SEOmoz | 17 Most Common PPC Mistakes Web Marketers Make
Citation added: February 28th, 2007, 7:12 am
A list of the most common mistakes marketers make with their paid search (PPC) advertising campaigns.
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advertising | ppc | seo | search-marketing | google
Chinese Whispers in SEM
Citation added: January 3rd, 2007, 2:28 am
Search marketing in China
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baidu | google | yahoo | search-marketing | seo | ppc | china
How Google Ranks Ads: A Peek into the Black Box
Citation added: January 2nd, 2007, 8:34 am
The way that top search engines assess and rank sponsored listings has begun to resemble their approach to measuring the quality and relevancy of pages for the unpaid, "organic" search listings.
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search-marketing | seo | ppc | google
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