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Contextual Advertising: How to Target Sites in AdSense - Search Engine Watch

Citation added: March 4th, 2008, 8:00 am
Google advertisers can boost ROI (define) by creating placement-targeted content campaigns -- choosing to position their ads on specific sites. It's the ultimate content control.
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ppc | adwords | adsense | advertising | contextual

Google Adds CPC Pricing To 'Site Targeting' - 02/15/2007

Citation added: February 28th, 2007, 7:13 am
GOOGLE PLANS to allow marketers who currently buy display ads on a cost-per-thousand impression basis via the "site targeting" program to start purchasing cost-per-click ads as well.
Additional Source Details

search-marketing | ppc | advertising

SEOmoz | 17 Most Common PPC Mistakes Web Marketers Make

Citation added: February 28th, 2007, 7:12 am
A list of the most common mistakes marketers make with their paid search (PPC) advertising campaigns.
Additional Source Details

advertising | ppc | seo | search-marketing | google

Google Will Fling Open Kimono On AdSense Network - 02/27/2007

Citation added: February 28th, 2007, 6:51 am
Google will begin telling its advertisers where their ads run across the AdSense publisher network, a move that provides some transparency heretofore absent in the search giant's contextual advertising product.
Additional Source Details

search-marketing | advertising | ppc | targeting

MIVA Launches Publisher Network

Citation added: February 8th, 2007, 9:45 am
Search engine and keyword ad seller MIVA today launched an ad network for publishers, MIVA Monetization Center, that will offer pay-per-click search keyword ads, content-targeted ads, or in-text hyperlink ads.
Additional Source Details

advertising | ppc | search-marketing

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Pay Per Click Citations

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