Optimizing for a content network audience (in Adwords)

Citation added: January 26th, 2008, 5:51 am
- Create separate search and content campaigns - Think about the type of user browsing a web page and write ads to catch that user's attention - Include call-to-action phrases - Highlight special offers or features - Link ad to customized landing pages
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adwords | campaign | contentnetwork | sem | searchenginemarketing | advertising | tips

7 Tips For Finding & Expanding Your Negative Keywords

Citation added: January 16th, 2008, 4:00 pm
"The phrases you “never knew existed” can also be phrases and search terms you do not want your ads to show for. Having a comprehensive and well built negative keyword list can significantly improve not only your CTR, but your conversion rate too."
Additional Source Details

keywords | adwords | tips | negativekeywords | exclusionlist

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