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Optimizing for a content network audience (in Adwords)

Citation added: January 26th, 2008, 5:51 am
- Create separate search and content campaigns - Think about the type of user browsing a web page and write ads to catch that user's attention - Include call-to-action phrases - Highlight special offers or features - Link ad to customized landing pages
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Top 7 Reasons Why Optimizing Porn Sites is Hard

Citation added: January 17th, 2008, 5:45 am
+ a few reasons why optimizing porn is easier than mainstream
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Google AdWords: Ad Preview Tool

Citation added: July 20th, 2007, 11:11 am
Allows you to set the geography and doesn’t apply the personalized results or the click-fraud tech. You see what most people see on their first search within the parameters that you enter.
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Search Marketing: Search Term Research

Citation added: July 18th, 2007, 4:39 am
Looking to do search term research? Here are some tools you might want to consider (searchengineland.com)
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Fear The Bots For Your Quality Score Sanity

Citation added: July 16th, 2007, 7:33 am
Privacy policy and terms of service document are necessary to get a good quality score in Google... The Adwords bot reads them, unless _explicitly_ excluded by robots.txt
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