Adwords Citations > 'Campaign'
'Campaign' Oriented Website
Optimizing for a content network audience (in Adwords)
Citation added: January 26th, 2008, 5:51 am
- Create separate search and content campaigns
- Think about the type of user browsing a web page and write ads to catch that user's attention
- Include call-to-action phrases
- Highlight special offers or features
- Link ad to customized landing pages
Additional Source Details
adwords | campaign | contentnetwork | sem | searchenginemarketing | advertising | tips
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