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Competitive Research Tools

Citation added: February 11th, 2008, 10:40 am
Free and paid tools which will help you determine how large a competitor's traffic stream is, and which search terms are sending them the most traffic + video introducing these tools (from: SEO Book.com)
Additional Source Details

analytics | seo | tools | list | aaronwall | resource | competitiveanalysis | adwords | advertising | business

Keyword Suggestion, Research & Analysis Tools

Citation added: February 11th, 2008, 10:19 am
Free and paid tools which will help you find which keywords to target and how competitive they are + video offering an introduction to keyword research (from: Seo Book.com)
Additional Source Details

adwords | seo | tools | list | resource | keywords | advertising | optimization | aaronwall

Optimizing for a content network audience (in Adwords)

Citation added: January 26th, 2008, 5:51 am
- Create separate search and content campaigns - Think about the type of user browsing a web page and write ads to catch that user's attention - Include call-to-action phrases - Highlight special offers or features - Link ad to customized landing pages
Additional Source Details

adwords | campaign | contentnetwork | sem | searchenginemarketing | advertising | tips

How Google, Yahoo Content Ad Matching Really Works

Citation added: December 4th, 2007, 4:25 am
Key message: advertising on content network is totally different from search network - run your campaigns separately for content and search network! "site pages are analyzed, and the search engine's algorithms decide to assign a "theme" or category"
Additional Source Details

adwords | adsense | advertising | keywords | google | yahoo | contentnetwork

See How Easily You Can Increase Your Paid Search CTR

Citation added: October 15th, 2007, 8:25 am
Using combinations of “strong words” and equally strong calls to action + a closer look at the “Strong” words
Additional Source Details

copywriting | clickthrough | ppc | adwords | advertising

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